NEW IN
Shop the latest arrivals
I’ll start by coming straight to the point: I don’t actually like Christmas. There, I said it. For me, it mostly feels like… a lot. Who visits whom, on which day, at what time, and somehow it always overlaps.
Read more
CATEGORY
I AM DEE
DATE
18/12/2025
LENGTH
4 min Read
SHARE
Amsterdam has a way of calling you back. Even though I live outside the city these days — surrounded by peace, trees, and the comfort of home — I still find myself drawn into Amsterdam almost every week.
Read more
CATEGORY
TRAVEL
DATE
21/10/2025
LENGTH
5 min Read
SHARE
I used to imagine perimenopause as something that arrived one day with a dramatic flourish, like a hormonal thunderstorm. Instead, it seeped in quietly.
Read more
CATEGORY
PERIMENOPAUSE
DATE
23/11/2025
LENGTH
4 min Read
SHARE
My name is Cristina Barr, I am 62 years old, and I am a visual artist living in Paris, France. Unlike many artists, my journey into painting didn’t start in my youth.
Read more
CATEGORY
ART
DATE
12/09/2024
LENGTH
3 min Read
SHARE
When I launched AndBloom in 2018, both the Instagram account and the website were meant to be a place for stories. I wanted to create a safe, beautiful corner of the internet where women over 40 could see themselves represented honestly.
Read more
CATEGORY
I AM DEE
DATE
27/11/2025
LENGTH
5 min Read
SHARE
FAVOURITES
Shop Dee's favourite products
Loyalty Program
Join The Bloom Circle
Earn Rewards and Celebrate with Us!
Join The Bloom Circle and start collecting points for every purchase. Redeem them for exclusive discounts and rewards.
Enjoy a more rewarding shopping experience while celebrating style and connection.
Unlock your benefits today!
JOIN HERE
BASICS
Shop Dee's favourite basics
Boldly Blooming,
Unapologetically You
The Guide
A luxurious, interactive journal for women who want to live with intention, confidence, health and beauty.
For every woman who’s ever questioned if she was still “allowed” to take up space. This is for you.
You are not past your prime. You are in it. You don’t need to shrink, hide, or explain. You don’t owe anyone youth, or silence, or smooth skin.
READ MORE
JEWELLERY
Shop Dee's jewellery
LATEST BLOGS
The Connection Between Hair Loss and Aging: Understanding the Changes
The Connection Between Hair Loss and Aging: Understanding the Changes
The Connection Between Hair Loss and Aging: Understanding the Changes
You Are Your Brand
What Perimenopause Taught Me About Being a Woman in My Own Skin
If You Know Who She Is, It’s Time For Botox
ACCESSORIES
Shop Accessories
READ MORE
Polkadots are Back and They Mean Business
Spring/Summer 2025 Trend Report: This Season Is Yours
Fashion never stands still. And this season, the shift is clear SS25 is all about softness with strength, beauty with bite,..
I know, I already gave polkadots a shout-out in my last report—but they’ve picked up so much momentum,..
READ MORE
Fashion
READ MORE
The Hague: The City That Shaped Me
Going Places
Amsterdam: A Stylish Woman’s Guide to an Inspiring Weekend
The Hague has always been a special place for me. It’s the city where I was born and raised, where I learned to walk toward the beach rather than away from it, and where the sea breeze became part of who I am.
Amsterdam has a way of calling you back. Even though I live outside the city these days - surrounded by peace, trees, and the comfort of home - I still find myself drawn into Amsterdam almost every week.
READ MORE
Going Places
