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Shop the latest arrivals
Amsterdam has a way of calling you back. Even though I live outside the city these days — surrounded by peace, trees, and the comfort of home — I still find myself drawn into Amsterdam almost every week.
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CATEGORY
TRAVEL
DATE
21/10/2025
LENGTH
5 min Read
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I used to imagine perimenopause as something that arrived one day with a dramatic flourish, like a hormonal thunderstorm. Instead, it seeped in quietly.
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CATEGORY
PERIMENOPAUSE
DATE
23/11/2025
LENGTH
4 min Read
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My name is Cristina Barr, I am 62 years old, and I am a visual artist living in Paris, France. Unlike many artists, my journey into painting didn’t start in my youth.
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CATEGORY
ART
DATE
12/09/2024
LENGTH
3 min Read
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Two years ago, I was approached by Daniella from INBAR+co, and from the moment I discovered her beautiful brand, it was love at first sight. Yes, the products, but even more so, the story behind them.
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CATEGORY
BEAUTY
DATE
21/10/2025
LENGTH
4 min Read
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When I launched AndBloom in 2018, both the Instagram account and the website were meant to be a place for stories. I wanted to create a safe, beautiful corner of the internet where women over 40 could see themselves represented honestly.
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CATEGORY
I AM DEE
DATE
27/11/2025
LENGTH
5 min Read
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FAVOURITES
Shop Dee's favourite products
Curated Gifts
Ready to Bloom under the Christmas Tree? Your Gift Shortcut is Here.
No endless scrolling, just pure style. Find the perfect piece, wrap it with love, and enjoy the magic of the holidays.
Let the beautiful gifting begin!
Love Dee
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BASICS
Shop Dee's favourite basics
Boldly Blooming,
Unapologetically You
The Guide
A luxurious, interactive journal for women who want to live with intention, confidence, health and beauty.
For every woman who’s ever questioned if she was still “allowed” to take up space. This is for you.
You are not past your prime. You are in it. You don’t need to shrink, hide, or explain. You don’t owe anyone youth, or silence, or smooth skin.
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JEWELLERY
Shop Dee's jewellery
How The Bloom Circle Works
Join The Bloom Circle
Sign up on our loyalty page to start earning points with every purchase. Unlock exclusive rewards and move through tiers—Bloom, Flourish, and Radiance—for even more benefits.
Welcome to your exclusive loyalty program, created with love for you!
Here, every purchase blossoms into rewards - from delightful discounts to special treats just for our cherished members.
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LATEST BLOGS
The Connection Between Hair Loss and Aging: Understanding the Changes
The Connection Between Hair Loss and Aging: Understanding the Changes
The Connection Between Hair Loss and Aging: Understanding the Changes
You Are Your Brand
What Perimenopause Taught Me About Being a Woman in My Own Skin
If You Know Who She Is, It’s Time For Botox
ACCESSORIES
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Botanic Sanctuary Antwerp
Art
Choosing Beauty: How Art Inspires My Daily Life
Every so often, you step into a place that makes you pause - somewhere that feels timeless, where the noise of everyday life fades away, replaced by a quieter, softer atmosphere.
I am often asked what or who inspires me. My answer is always the same: art. Artists inspire me, most often women, sometimes men.
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Going Places
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Polkadots are Back and They Mean Business
Spring/Summer 2025 Trend Report: This Season Is Yours
Fashion never stands still. And this season, the shift is clear SS25 is all about softness with strength, beauty with bite,..
I know, I already gave polkadots a shout-out in my last report—but they’ve picked up so much momentum,..
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Fashion
